Rotring is a German technical writing and drawing instruments company based in Hamburg. The company was established in 1928. Rot ring directly translates to red ring - which is still placed around the barrel of their pens, pencils today. In 1998 Rotring was taken over by Sanford, an American company specialising in graphic products and part of Newell Rubbermaid Inc. since 1992. Tikky by rOtring offers distinctly different technical pens and pencils, with bright coloured designs that get noticed.The products are light weight and made up of high quality material.